Friday, December 3, 2010

EVERLAST NAMED BEST IN MIXED MARTIAL ARTS FANS NAME EVERLAST BEST MMA TECHNICAL EQUIPMENT BRAND AT 2010 WORLD MMA AWARDS

New York, NY – December 3, 2010 – Everlast Worldwide, Inc., the premier fight
sports and fitness brand in the world, claimed victory at this year’s World Mixed Martial Arts Awards when it was named Best MMA Technical Equipment Brand. The awards celebrate success and recognize achievement within the MMA industry, giving fans around the world the opportunity to vote for those who have made the greatest impact on the sport of Mixed Martial Arts.

“It’s a tremendous honor to be recognized by MMA consumers as the best technical MMA equipment manufacturer in the world,” said Neil Morton, CEO of Everlast. “As the preeminent brand in the world of fight sports, this validates our authenticity and 100 year experience of providing the best-quality equipment for professional and amateur fighters everywhere.”

Beginning with heavyweight champion Jack Dempsey to middleweight legend Sugar Ray Robinson, to UFC champion Randy Couture and UFC light heavyweight contender Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes.

Everlast MMA equipment is available at http://www.everlast.com/, sporting goods retailers and mass merchants.

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